Traeger grills are popular for the pellet grills. They have been around for a long time and they still continue to make good grills. Traeger is known as the founder of the pellet grills which makes them the perfect company for getting a pellet grill. They have a name for the products that they have made and we are here to discuss the brand. You might be wondering where the brand makes the grills and more important info about it. Let's take a look.
History of Traeger Grills
If you are a fan of the grilling world then you know that Traeger grills are very popular among the customer base. You have to understand that the grill is a great way to cook food so a lot of people are looking for a top of line pellet grills that can make the entire process much easier. Traeger grills used to be made in the United States in 2006. However, the Traeger family sold the company and the production place shifted from the hometown of the original owners to China. This was done to make more profit for the new owners.
You must be wondering why that mattered and how they were able to change the circumstances of the company. There were many people who said that the overseas company is going to tarnish the reputation that the brand had built over the years. It is slightly true that the brand has to face many problems when they were dealing with the change of ownership but that soon got resolved by active efforts and now they are present in the market as one of the most popular grilling brands. Even if you know nothing about grills, you must have heard the name of the brand.
The main production is done in China. Many people still believe that the brand makes the grills in the United States and that it is an all-exclusive brand. However, that is not true. If Traeger wants to meet the public demand and provide such a huge number of grills at the price point that they provide, then they have to move the production overseas because it is not a valid option in the United States.
If you want to get an authentic American grill then you need to find one. You have to make sure that you get a grill from before 2006 so that you can get what you want. It is important to remember that not all vintage grills are made in America. Make sure of that before you run after a vintage one.
Are There Factories Anywhere Else?
The Traeger factories are all located in China currently but they may expand to other countries in the future. The demand for grills is always high because of the growing popularity of the appeal. You can expect Traeger to expand in the future because it is a big company in the first place and we see no signs of the brand slowing down. New factories can pop up in unexpected places. While we know that it is difficult to move the production back to the United States, we can keep an eye out for it. You never know what will happen in the future.
When & Why Did Traeger Production to China?
Joe Traeger started the company when he built the first Traeger grill in 1985. He also knew that his invention was going to be one that stands out from the rest and that is why he got a patent for his ingenious wood pellet burning grill. We know about these grills as pellet grills now and they are very popular.
The patent lasted for many years and for that period of time no one was allowed to build a similar style of grill. However, the patent ended in 2006 so many companies jumped at the opportunity to build a pellet grill. Till that particular point in time, Traeger has been the sole manufacturer in the market but that changed with the addition of new players.
Joe knew that he was not going to last in the competition much longer with his ability. He thought that he was not enough of a businessman to survive in such a demanding market so he sold his company for $12.4 million. This happened in 2006. At that point in time, all the production was done in the United States. The production center was located in the State of Oregon. The new owners were the ones who decided to move the production to China because they wanted to keep up with the public demand and make a profit out of it.
The entire moving of the production center was because of financial reasons. They knew that they won't be able to survive in the market if they did not find a way to create a huge number of grills at a fast pace. They moved the production unit to decrease the production cost and this made the grills have a low consumer price that can help them so much in a competitive market. However, we have to note that Traeger grills are still very expensive. You have to get a hefty budget if you are deciding to buy one. The name of the brand also holds some value as they are the first ones to create pellet grills.
Are Traeger Grills Still High-Quality Products?
There has been a lot of debate in the grilling community about the quality of the pellet grills made by Traeger. We are sure that if you are an enthusiast then you might have heard of it. It is one of the most debated topics in this community. The census on this one is in the negative. The new owners moved the production of the grills to China and it caused some loss in the standard and quality of the grills. The fact remains that it might be people who are thinking that it has lost some of the quality because of the move. The people might prefer an all-American product and that can cause such thought processes in them. We are not saying that Traeger grills are not worth buying.
Traeger’s Most Popular Wood Pellet Grill
Traeger has a sophisticated look for most of its grills. It gives you the professional grade food that you have been looking for at your home. The unique look of the grills makes them very attractive and eye catching. You may need to answer a few questions about where you got the grill if you are throwing a backyard barbecue party.
The Traeger Timberland is a premier grill line within the brand. It comes with three racks to help you with the cooking. You can cook a lot of good food at the same time. The insulated grill allows you to cook the food in harsh weather too. You are not limited by the season to cook your favorite dish in the Traeger grill. The Timberland grills come with a magnetic bamboo cutting board that allows you to make all the preparations that you want.
The Traeger Pro Series allows the users to both smoke and grill on the unit. This is a very easy grill to use so you can just set it and forget it. The grill will cook the food by itself. There is no need for you to do anything. You can easily enjoy time with your friends and family when the food is being cooked. No need to stand and wait around for the food to cook and monitor the grill. The Digital Pro Controller helps you control the grill very easily without any hassle.
Traeger is well known for the grills and smokers that they bring to the market but they are also very popular for the signature blend of wood chips that they make. This blend includes cherry, maple, and hickory flavors. This imparts a very smoky flavor to the food and makes it taste very delicious. The flavor pair well with meats, veggies, and baked goods. You can also get pecan, apple, hickory, cherry, and mesquite wood chips individually from the brand and make your own blend.
Jeremy Andrus and the Traeger Grills Takeover in 2014
When the brand was 26 years old in 2014, Entrepreneur Jeremy Andrus of Skullcandy wanted to acquire the company because he saw something special in it. He partnered with Trilantic Capital Partners to acquire the brand. He noticed that the brand had a lot of loyal customers who wanted to include Traeger in every aspect of their life and this made Traeger not only a simple brand but a lifestyle choice for many people.
Andrus believed that this culture surrounding Traeger is what made the brand. He wanted to build something on it rather than stripping down the company to the very bone. Andrus is a firm believer in the support that the company gets from the customers and he wanted the users to have a good experience while using the Traeger products.
There’s Something Special About Traeger
Many users have said that they have become better at grilling and smoking food after using the Traeger grills. The company helps the customer customize the flavor that they are looking for by selling different flavors of wood chips, seasonings, and rubs. You can use the same blend every time or if you like to experiment then you can find many options to mix and match. Traeger grills are great for the season and you can cook throughout the year. Many users also feel very confident after getting the hang of doing things.
Thank you so much for giving this article here a read. We do hope that you have found this article to be helpful. You now have a better understanding of the Traeger brand. It's amazing to see how they have been around for such a long time and how they have developed over the years. They are currently producing in China and they have a band of loyal supporters who will stick with them in high tide and low. That's all that we have to say for now. Make sure that you have a good time grilling. Don't forget to share the food with your family and friends!